OriginAmazon
DestinationOwned Channel
StatusIn Transit
OPERATE • SCALE • OWN • OPERATE • SCALE • OWN •
✦
Amazon Ads & off-platform growth

We run the channel
you're on. Then we
build the one you own.

Kelvex Commerce operates Amazon Ads daily across a real multi-brand portfolio — then applies that same operational fluency to building the off-Amazon channel your business doesn't have yet.

Channels we run
Amazon
Meta
Google
TikTok Shop
AMAZON ADS ✦ OFF-PLATFORM GROWTH ✦ TIKTOK SHOP ✦ META PROSPECTING ✦ RETENTION ✦ AMAZON ADS ✦ OFF-PLATFORM GROWTH ✦ TIKTOK SHOP ✦ META PROSPECTING ✦ RETENTION ✦ AMAZON ADS ✦ OFF-PLATFORM GROWTH ✦ TIKTOK SHOP ✦ META PROSPECTING ✦ RETENTION ✦ AMAZON ADS ✦ OFF-PLATFORM GROWTH ✦ TIKTOK SHOP ✦ META PROSPECTING ✦ RETENTION ✦
Manifest — Revenue RoutingRev. 01
Today
Amazon
The channel doing the work — stays fully funded, fully in focus.
→
Kelvex Commerce
Operates Both
PPC, catalog & pricing on one side. Meta, TikTok Shop & retention on the other.
→
Built
Owned Channel
A direct customer list and a second revenue line that isn't rented.
§ 01
What we run

Two disciplines, one team — not two vendors you have to translate between.

01 / AMAZON

Amazon Ads Management

Day-to-day ownership, not a monthly report. The same operational depth we apply to our own portfolio.

  • Sponsored Ads & DSP management
  • Catalog, pricing & listing health
  • PPC structure & bid strategy
02 / OFF-AMAZON

Owned-Channel Growth

Built to add a second channel without pulling demand — or focus — away from Amazon.

  • Meta & Google prospecting / retargeting
  • TikTok Shop & creator programs
  • Direct storefront, email & retention
Why Kelvex

We think about both sides of the ledger at once.

01

Operators, not just buyers

We run Amazon Ads day-to-day across our own multi-brand portfolio — not a theoretical view of the marketplace.

02

Built to protect Amazon

Off-platform media is designed to lift branded search and halo conversion — and we measure it, rather than assume it.

03

Fulfillment-aware from day one

Bulky, low-density categories live or die on packaging and carrier mix — that's part of the plan, not an afterthought.

§ 02
About us

Founders who operate, not just pitch.

0
years combined online, since 2010
0
years running Amazon Ads specifically
0
categories worked across the team

Kelvex Commerce was founded by two operators, not a pair of marketers who picked Amazon as a niche.

One side of the team has been selling online since 2010, running day-to-day catalog, pricing, and Amazon operations across a multi-brand portfolio — the discipline behind everything Kelvex applies to a client's account. The other side has spent 9 years running Amazon Ads and about 10 years in paid social across Meta and other performance channels, across beauty, health & wellness, supplements, pet care, apparel, automotive, home, and B2B. Between the two, that's a founding team that has sat on both sides of the ledger — inside the marketplace and outside it.

"Paid visibility increasing before the product page, offer, inventory, or organic conversion signals were strong enough taught us that media can't fix weak retail fundamentals. We set clear performance tripwires and connect spend to conversion, rank, margin, and inventory health before scaling anything."

— on what years of running Amazon Ads actually teach you
§ 03
Category playbook

Not every category grows the same way off-Amazon.

Category
Where it leads
Primary channel
Amazon Ads / PPC All categories
The foundation underneath everything else — catalog, pricing, and bid strategy managed day-to-day, whether standalone or before any off-Amazon channel gets built.
SPONSORED/DSP
Beauty & Personal Care
Visual, review-driven purchases — strong fit for creator content and Meta/TikTok prospecting.
META/CREATOR
Home & Kitchen
Demonstration-heavy — products that show well on video outperform on TikTok Shop.
TIKTOK SHOP
Apparel & Accessories
Style and fit-driven — content-led discovery paired with a direct storefront built for sizing and returns.
META/DIRECT
Electronics & Gadgets
Longer research cycle — comparison content and search capture the demand paid social starts.
GOOGLE/YT
Sports & Outdoors
Use-case and performance driven — creator demonstrations and community-led content convert best.
META/CREATOR
Toys & Games
Highly seasonal, gift-driven — bundles and paid social timed around key shopping windows.
META/DIRECT
§ 04
Common questions

What sellers usually ask before talking further.

Q1 Does this replace our in-house Amazon Ads team?
No. Where there's an existing team, we work alongside it — PPC and catalog management can stay in-house while we build the off-Amazon side, or we can run both if that's a better fit. It depends on your setup.
Q2 Won't off-Amazon spend just cannibalize our Amazon sales?
Some of it will convert on Amazon instead of direct — that's normal and expected. We track it with Amazon Attribution and Brand Referral Bonus from day one, so it shows up as a lift to Amazon, not a loss.
Q3 Do we need our own ad budget for the new channels?
Yes. Ad spend on Meta, Google, or TikTok is separate from management fees and stays fully in your control — we don't mark it up or bundle it in.
Q4 How long before we see results?
Off-Amazon channels take longer to mature than Amazon Ads — expect a foundation phase first (setup, creative, measurement), then a scaling phase once early data shows what's working. We'd give you a real timeline after seeing your catalog, not a generic promise.
Q5 What does it cost, and is there a long-term contract?
Pricing is scoped against your specific catalog and goals, not a flat rate — happy to walk through it once we understand your business. No long-term lock-in beyond an initial term that matches the setup work involved.
Start here

Worth twenty minutes?

No deck full of commitments, no pricing to react to — just a conversation about whether this is worth exploring together.